Functional Natural Colorants

PIVEG, Inc. provides functional natural colorants for various applications in the food and beverage industry. We are able to create colors along the yellow-red spectrum using the natural properties of marigold flowers and oleoresin of paprika.

Water Soluble Additives

We offer oil-, fat-, and water-soluble additives made from our all-natural I-Z® Carotenoids used for many different food, beverage, health, and cosmetic applications.

Why Use Our Functional Colorants?

  • Contain naturally occurring antioxidant properties from carotenoids
  • Carotenoids improve visual function by protecting the retina from ultraviolet rays and boost immunity
  • Add nutritional value to a wide range of applications
  • An ideal alternative to synthetic or artificial colorants
  • Disperse in oils and fats or water with no coagulation or sinking

Our uniquely water-soluble formulations contain antioxidants from carotenoids and disperse thoroughly into hydrophilic-based products. We offer two natural dyes from marigold flowers and the oleoresin of paprika, which create distinct orange and red hues perfect for a variety of food, beverage, health, and cosmetic applications. These water-soluble pigments add nutritional value to the final product…naturally.

Functional Natural Colorants

Uses by Industry

Food & Beverage

  • Candy
  • Chewing gum
  • Jams and jellies
  • Syrups and sweeteners
  • Sauces
  • Soups and broths
  • Salad dressings
  • Sports drinks
  • Vitamin enhanced water
  • Flavored water
  • Alcoholic beverages


  • Dietary supplements
  • Weight-loss supplements
  • Vitamins and minerals


  • Skin care
  • Hair color

Natural Red Additive

Using the oleoresin of paprika red chili, we provide a natural source of lutein, beta-carotene, and powerful antioxidants — zeaxanthin, capsanthin, and capsorubin, with the added benefit of a vibrant red hue.

Natural Orange Additive

By extracting lutein esters from marigold flower petals, we have created a formulation with an extremely high concentration of natural antioxidants with a bright orange hue.


  • 5 gallon bottle HDPE
  • 55 gallon drums