PIVEG, Inc. provides functional natural colorants for various applications in the food and beverage industry. We are able to create colors along the yellow-red spectrum using the natural properties of marigold flowers and oleoresin of paprika.
Water Soluble Additives
We offer oil-, fat-, and water-soluble additives made from our all-natural I-Z® Carotenoids used for many different food, beverage, health, and cosmetic applications.
Why Use Our Functional Colorants?
- Contain naturally occurring antioxidant properties from carotenoids
- Carotenoids improve visual function by protecting the retina from ultraviolet rays and boost immunity
- Add nutritional value to a wide range of applications
- An ideal alternative to synthetic or artificial colorants
- Disperse in oils and fats or water with no coagulation or sinking
Our uniquely water-soluble formulations contain antioxidants from carotenoids and disperse thoroughly into hydrophilic-based products. We offer two natural dyes from marigold flowers and the oleoresin of paprika, which create distinct orange and red hues perfect for a variety of food, beverage, health, and cosmetic applications. These water-soluble pigments add nutritional value to the final product…naturally.
Uses by Industry
Food & Beverage
- Chewing gum
- Jams and jellies
- Syrups and sweeteners
- Soups and broths
- Salad dressings
- Sports drinks
- Vitamin enhanced water
- Flavored water
- Alcoholic beverages
- Dietary supplements
- Weight-loss supplements
- Vitamins and minerals
- Skin care
- Hair color
Natural Red Additive
Using the oleoresin of paprika red chili, we provide a natural source of lutein, beta-carotene, and powerful antioxidants — zeaxanthin, capsanthin, and capsorubin, with the added benefit of a vibrant red hue.
Natural Orange Additive
By extracting lutein esters from marigold flower petals, we have created a formulation with an extremely high concentration of natural antioxidants with a bright orange hue.
- 5 gallon bottle HDPE
- 55 gallon drums